For this project, I worked with a dedicated team from Al Nooh to develop a concept and a design direction. After several design meetings and discussions we came up with a concept revolving around the ‘twist’ concept and the element of wood.
Drawing the inspiration from DNA, the twisting component and meaning behind the DNA was reflected in Al Nooh’s business ‘genetics’. The genetics that created the core of their business and the fundamental distinctive characteristics and qualities that make them the company they are today.
Al Nooh’s impeccable fit out of the design managed to implement all the design details and ideas which took months to finalize and design. As a result, Al Nooh were awarded the best stand award for Gulf Bid 2017, which was a great accomplishment and an honor to be part of it.